• Marketing

    Turning ideas into profit requires precise strategy, differentiated messaging, targeted communications and budgetary planning. In our Marketing program, you’ll learn the best practices for consumer and market research, develop web-based marketing programs, create and execute integrated brand strategies, and generate and manage comprehensive marketing plans.

    Under the guidance of faculty with industry experience, you’ll learn how to

    • develop primary and secondary research data using qualitative and quantitative methods
    • analyze consumer decision-making and behavior
    • prepare and conduct a professional sales presentation
    • create an e-commerce solution
    • generate strategic marketing and branding plans
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