Bringing Creative Advertising + Interactive Design Together As creative technologist for full-service advertising company Hill Holliday, Rob Erskine concepts, designs and develops collateral for blue-chip companies like Bank of America, Chili’s, Liberty Mutual and Dunkin’ Donuts.Creative, Tech-Savvy Design“I really love creative advertising, art direction, graphic design, front-end development, and web analytics,” says Rob, who is part of an agile design team working on everything from Facebook apps to microsites, digital campaigns and interactive displays. JWU Ad Team“Ad Team was my favorite part of JWU,” says Rob, who served as the team’s creative director and graphic designer. JWU’s Ad Team is set up very much like an ad agency, with content, strategy and design groups all working together to create a full-fledged campaign. Big Win for JWUIn 2012, the Ad Team’s Nissan campaign won first place at the New England district competition and placed 3rd and won Best Plans Book at nationals.“It’s honor I’ll never forget,” says Rob. “We presented our Nissan campaign on the national stage — the American Advertising Federation Admerica conference in Austin, TX. — in front of judges that worked directly with Nissan.” Inspiring Others through DesignGiving back is important to Rob, who volunteers at the Rhode Island Small Business Development Center (RISBDC). “I hope to innovate, teach and inspire others,” he says.